The following was an assignment for my graduate studies Social Media, SEO & Web Analytics course. We were tasked with…
Targeting Conversions: An Analysis of Target’s Conversion Steps and Calls-to-Action
Retail superstore Target is a beloved brand with a mission: to offer the products people love at a reasonable price.…
Making a Case for a Mobile App
The following was an assignment for my graduate studies Social Media, SEO & Web Analytics course. We were tasked with…
Coca-Cola: Market Segmentation, KPIs + More
Since 1886, Coca-Cola has been an iconic brand recognized worldwide as a leading soft drink and beverage company. While Coca-Cola…
Tapping Into Users’ Emotional Reactions: The Ideal Metric for Content Creators & Marketers
The summer of 2013 I decided to complete a marathon. No, not the kind of marathon where you pin a…
Coca-Cola’s Bow Bottle a Perfect Social Media Storm
How a 2015 promotional campaign is still having an impact on social media in 2018.
Go With the Flow: Why SocialFlow is Worth Your (Saved) Time
A tool that takes the guessing out of when’s the best time to post on social media.
When it Comes to Tracking Site Analytics, Google is Still King
Site traffic data gathering, at best, is complicated. But Google seems to have it down to a science.
Using CrowdTangle to Curate Editorial Decisions
Using all available tools to inform content strategy.
Meaningful Metrics for Online Content
When it comes to online content, here are the most important metrics to keep an eye on.
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